Content Production
Reels, photography and short-form video shot by our Kochi team, on location at your premises, not stitched together from stock.
Content produced in Kochi, distributed with paid amplification, measured against enquiries rather than likes.

Kerala audiences are among the most engaged social media users in India, and among the quickest to scroll past anything that looks like an advertisement. Posting consistently is not a strategy here, the content has to earn the stop.
We run social as a production and distribution system: an in-house team shooting reels and photography in Kochi, a bilingual content calendar, paid amplification behind whatever performs, and community management that responds to enquiries in minutes rather than days.
Reporting ties back to enquiries and revenue. Follower growth is a by-product, not the objective.
Tracking, rankings and spend, measured before anything changes.
Technical and structural blockers first, because content cannot outrun them.
Campaigns and content shipped against a defined cost per qualified lead.
What works gets more budget. What does not gets cut, in writing.
Reels, photography and short-form video shot by our Kochi team, on location at your premises, not stitched together from stock.
Bilingual calendars, because for most Kerala consumer brands the Malayalam creative consistently outperforms the English one.
Meta and Instagram campaigns with server-side Conversions API tracking so results attribute correctly despite iOS opt-outs.
Kerala creator partnerships selected on genuine audience overlap and engagement quality rather than headline follower counts.
Comment and DM handling in Malayalam and English, with enquiries routed straight into your CRM instead of dying in an inbox.
Monthly reporting on reach, engagement rate, cost per enquiry and revenue attributed to social, with the creative learnings that drove it.
Malayalam and English planned together, with the Malayalam written first for consumer brands because it usually outperforms.
Monthly shoot days in Kochi with the Infynix Media team, producing 15 to 25 finished clips per day.
Meta, Instagram and YouTube campaigns with the Conversions API and tracked WhatsApp enquiries, not boosted posts.
Comments and DMs answered fast enough to convert, in the language the customer wrote in.
Kerala creators matched to the brand on fit and audience, with deliverables and tracking agreed in writing.
Reach and engagement as leading indicators, enquiries and revenue as the measure.
| Format | Typical cadence | What we measure |
|---|---|---|
| Instagram Reels and YouTube Shorts | 12 to 20 per month | Reach, saves, profile visits, enquiries |
| Static and carousel posts | 8 to 12 per month | Engagement, saves, link clicks |
| Stories | Daily | Replies, sticker taps, WhatsApp clicks |
| Paid social campaigns | Always on plus seasonal | Cost per enquiry, revenue |
| Creator collaborations | 1 to 4 per month | Reach, code redemptions, enquiries |
| Community management | Same day, 7 days | Response time, conversion of DMs |
Brands on MG Road and in Lulu where Instagram is the showroom window and Onam and wedding season drive the year.
Venues from Panampilly Nagar to Fort Kochi where Reels and Maps decide who walks in.
Aesthetic, dental and wellness practices building trust through content within NMC limits.
Developers reaching Kochi families and the Gulf diaspora with project content and site-visit campaigns.
Schools and institutes whose admissions depend on parents who research on Instagram and YouTube.
Content, production, paid and community management monthly, with a shoot day built in.
Shoot days and editing for an in-house team that runs its own channels.
Campaigns run as performance marketing inside a wider marketing team.
For most Kochi consumer brands the Malayalam version of a Reel outperforms the English one, often by a wide margin. Not because the audience cannot read English, but because content in their own language reads as theirs. Humour lands, references land, and the comments fill up. English-first content translated into Malayalam does not get the same result.
We write Malayalam first for consumer brands and English first for B2B and diaspora audiences, and we test rather than assume. The reporting shows what each language produces.
Malayalam scripts and captions written by native speakers.
The same idea tested in both languages, with the numbers deciding.
English and Malayalam content for the Gulf audience where the brand sells to it.
Replies in the language the customer used.
Short-form rewards volume and consistency, which is exactly what a brand cannot sustain when every clip is treated as a production. The answer is planning. One well-planned shoot day in Kochi, with setups, scripts, wardrobe and locations decided in advance, produces a month of Reels and Stories. The constraint is planning, not filming.
The Infynix Media team runs the shoot day, edits for each platform and delivers a scheduled calendar, with the performance of this month feeding what gets shot next.
Scripts, locations and wardrobe decided before the day.
Vertical cuts, captions and hooks built for each placement.
A month of content approved and scheduled in one pass.
Performance data deciding the next shoot.
Boosting a post is not a paid social strategy. Campaigns run with objectives, audiences, creative tests, the Conversions API and tracked WhatsApp enquiries produce enquiries at a cost the business can see. Boosted posts produce likes.
We run paid social as performance marketing: structured campaigns, creative testing on a cadence, server-side tracking, and reporting on cost per enquiry and revenue. The organic content feeds the creative, and the paid data feeds the organic plan.
Objectives, audiences and creative tests rather than boosted posts.
Server-side tracking so reported results survive privacy changes.
Click-to-WhatsApp measured as a conversion and routed to the CRM.
The best-performing organic content promoted with budget.
Social content for a clinic, a school or a financial services firm is not the same as content for a cafe. Doctors are limited by NMC rules in how they may promote themselves. Education content falls under the ASCI chapter on claims about outcomes and placements. Financial promotions have their own regime. Platforms add restricted-category policies on top. A Reel that is fine for a restaurant can cost a clinic a complaint.
We keep a checklist per sector and review every piece of content against it before it goes live, so the brand builds trust without building risk.
Educational rather than promotional, within NMC and ASCI guidance.
Outcome and placement claims substantiated or left out.
Disclosures and claims handled to the applicable rules.
Restricted-category requirements met before an account is flagged.
A monthly planning session sets the themes, offers and shoot list. A shoot day in Kochi produces the Reels, Stories and stills for the month. Editing and captioning follow in both languages, the calendar is approved in one pass and scheduled, and paid campaigns are set up around the strongest pieces. Community management runs daily. The month closes with a report on what reached, what engaged and what produced enquiries, which sets the next planning session.
The rhythm is the product. Brands that publish consistently for a year build an audience that campaigns can then convert. Brands that post in bursts start over every time.
Themes, offers and shoot list agreed monthly.
A month of content produced in one planned day.
A scheduled calendar reviewed once, not post by post.
Reach, engagement and enquiries, feeding the next plan.
Kerala social behaviour has its own texture. Malayalam humour travels further than polished English brand copy. Festival moments around Onam and Vishu drive genuine engagement spikes. Long-form comment conversations are normal here in a way they are not in other Indian markets.
Having the production team in Kochi means we can shoot on short notice when something is working, and stay inside the cultural context rather than guessing at it from another city.

Every engagement is scoped individually after a discovery session, from the outcome you need and the work involved, and quoted before anything starts. Ad spend, where it applies, is separate and paid directly to the platforms, and we will say plainly if the budget on the table is too small to produce a usable result.
Yes. We have an in-house production capability in Kochi covering reels, product photography and brand video. For most Kerala brands regular original footage is the single biggest performance lever available.
For most consumer businesses, Instagram and Facebook carry the weight, with YouTube for longer-form and WhatsApp as the conversion channel. B2B skews to LinkedIn. We would rather run two platforms properly than six badly.
Through tracked links, WhatsApp click attribution, promo codes and CRM integration, so social enquiries are identifiable in your pipeline. We report cost per enquiry and closed revenue where your sales data allows it.
Yes. We handle creator identification, negotiation, briefing, content approval, disclosure compliance and performance measurement across Kerala’s creator ecosystem, from regional micro-influencers to larger Malayalam accounts.
Yes. We match creators to the brand on audience fit rather than follower count, agree deliverables and tracking in writing, and report on what each collaboration produced in enquiries or redemptions.
Reach, saves and profile visits as leading indicators, and enquiries and revenue as the measure, with WhatsApp clicks tracked and routed to the CRM. Monthly reporting shows both.
Yes, and for most consumer brands we write Malayalam first. Scripts, captions and replies are by native speakers.
Yes, same day, seven days a week, in the language the customer wrote in, with enquiries passed to your sales team or CRM.
We do not quote from a rate card. A discovery session establishes the scope, the systems involved and the outcome you are working towards, and the proposal that follows is a fixed price or a monthly retainer for exactly that. If a smaller first phase would answer the question, we say so.
Yes. We keep a checklist per sector covering NMC, ASCI and platform policies, and every piece of content is reviewed against it before publishing.
Tell us what you are trying to grow and we will tell you honestly whether we are the right people for it.
3rd Floor, Oberon Mall, Padivattom, Edappally, Kochi, Kerala 682024